Explanation

What Alek Wek means is simple: the things that really matter aren’t bought; they’re the tiny, bright moments and the memories you carry. If you don’t notice and mark them, they slip past while you’re busy chasing the next thing. Think about missing your kid’s bedtime story because of work, or forgetting to laugh about a ridiculous dinner conversation until it’s gone, those are the treasures. Celebrate them by pausing, saying “thank you” taking a silly photo, or telling someone you loved the moment. It’s less about grand gestures and more about paying attention to the life you’re living.